MG Advisory · Paris & London
Private advisory for market expansion, commercial strategy, partnerships and market access.
For founders entering and expanding in longevity, medical wellness and precision health across France, the UK and Europe.
The problem
Quality is not the barrier. Access is.
Exceptional science and beautiful destinations stall without the right relationships.
Services & Engagement
01
Identify the opportunity.
Where demand is emerging and which markets matter.
02
Reach the right people.
Operators, distributors, clinicians, decision-makers.
03
Create the relationships.
Conversations carried through to commercial terms.
Engagement
Commercial Advisory
Ongoing strategic counsel across market entry, partnerships and growth.
Commercial Partnership
Hands-on mandate: market development, targeted outreach and deal progression.
Monthly retainer, or hybrid of retainer and success component. Engagements are limited and accepted by mutual fit.
Who we work with
Longevity, health optimisation, medical wellness, neurotechnology, brain health, preventative health, diagnostics & biomarkers, consumer health technology.
Proof
Built, not observed
WELL
Founder of well-tourism.com, working with clinics, destinations and operators across Europe.
Health-matching technology
Built a platform connecting traveller demand with clinical and wellness capability.
Relationships
A decade of trusted relationships across medical wellness, longevity, hospitality and travel.
Client names are held in confidence. References are shared privately on request.
The Advisor
Melissa Goodwin
Commercial Growth Advisor · Founder, MG Advisory · Ex-WELL

Works at the intersection of commercial growth, market access and emerging health, with a decade of relationships across medical wellness, longevity, hospitality and travel. Previously founder of well-tourism.com.