MG Advisory · Paris & London
Private advisory for market expansion, commercial strategy, partnerships and market access
For ventures from the GCC, US and APAC entering and expanding in longevity, medical wellness and precision health across France, the UK and Europe.
The reality
Great assets stall in cold markets without deep institutional mapping—knowing the exact market, the exact counterpart, and the exact moment to execute.
Services & Engagement
01
Identify the opportunity
Where demand is emerging and which markets matter.
02
Reach the right people
Operators, distributors, clinicians, decision-makers.
03
Create the relationships
Conversations carried through to commercial terms.
Engagement
Commercial Advisory
Ongoing strategic counsel across market entry, partnerships and growth.
Commercial Partnership
Hands-on mandate: market development, targeted outreach and deal progression.
Monthly retainer, or hybrid of retainer and success component. Engagements are limited and accepted by mutual fit.
Who we work with
Longevity, health optimisation, medical wellness, neurotechnology, brain health, preventative health, diagnostics & biomarkers, consumer health technology.
Proof
Commercial reality
WELL
Founder of well-tourism.com, working with clinics, destinations and operators across Europe.
Health-matching technology
Built a platform connecting traveller demand with clinical and wellness capability.
Relationships
Deep proximity to the right operators, partners, and vendors—knowing precisely where to deploy, who to engage, and what works.
Client names are held in confidence. References are shared privately on request.
The Advisor
Melissa Goodwin
Commercial Growth Advisor · Founder, MG Advisory · Ex-WELL
Works at the intersection of commercial growth, market access and emerging health, with an established network across medical wellness, longevity, hospitality and travel. Previously founder of well-tourism.com.